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New issue advertisement, Really...?

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  • Member since
    November, 2006
  • From: Melbourne,Florida
New issue advertisement, Really...?
Posted by 63SplitWindow on Saturday, May 04, 2019 2:29 PM

I just received the new issue. I know we are as a whole getting older but on page 5 is an ad for an oxygen machine, really..? And it's a whole page ad to boot. What next AARP and geritol ads? Lol.Big Smile

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Saturday, May 04, 2019 3:20 PM

I thought it odd myself.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

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  • Member since
    March, 2011
Posted by gulftarpon on Saturday, May 04, 2019 4:27 PM

Sad commentary on the aging demographic of the hobby.

  • Member since
    August, 2015
  • From: Hamptonville, NC
Posted by TarheelRick on Sunday, May 05, 2019 6:17 AM

Odd indeed, but very possibly necessary.  In today's shrinking dollar market, any advertising money is welcome.  And since we "play" with all sorts of nasty chemicals and breathe styrene, resin, and filler dust maybe this is a subtle way of telling us to get ready.

I build models because I can't afford the real thing!

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Sunday, May 05, 2019 8:03 AM

Big SmileI thought I had grabbed our copy of "Reminisce" magazine by accident. 

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    April, 2011
Posted by yenko427 on Sunday, May 05, 2019 2:32 PM

I have been a subscriber for many years, I saw the advertisement and was blownen away.First of all,the magazine has gotten thinner(less pages),now getting advertising for something that has not much to do with models or modeling.IT make me think that there are not other aftermarket or manufacturers in our hobby that don't want to be in the magazine, which I know it can't be true.I used to get excited about getting the issues,but it is not the same anymore. I am on the fence to resubscribe .

  • Member since
    October, 2015
Posted by Tim Boyd on Monday, May 06, 2019 9:03 AM

This is a common occurence these days in a number of automotive specialty magazines. 

As just one example, for years "Vintage Trucks" magazine has included ads for "senior citizen" target markets, including simplified flip phones, hearing aids, and powered recliners/rockers.  Even the mainstream auto titles often have ads for marital aids in their pages.  

Bottom line, some readers of a model car magazine make a viable target market for non-automotive advertisers. 

And as long as Revell (pre-bankruptcy) and Moebius (among others) refuse to buy advertising in the hobby's most important and influential worldwide publication, publishers like Kalmbach will welcome full page non-automotive advertisers. 

TIM 

(PS - remember I am not a Kalmbach employee, agent, or contractor,  so I am not speaking here on their behalf.  I am basing my comments instead from my past knowlege of marketing, advertising, and the magazine publishing business.)  

(PSS - thanks to Round 2 and Tamiya for their continued recognition of the importance of full page advertisements in Scale Auto, which not only benefit them directly through increased awareness and sales, but also generally benefit the hobby that supports their business structure.)  

(PSS - I wasn't aware that the page count in the magazine was reduced from other recent years.  Maybe I need to go back and check?  TB)  

  • Member since
    February, 2019
Posted by RT80BIRD on Monday, May 06, 2019 2:32 PM

I am pushing 50 and a recent new subscriber to the magazine. I was embarrased to see that full page ad in the thin magazine and quickly turned the page before my wife saw it. I thought geez is this what im a part of now? Modeling is for all ages i get that  but keep the ads to the hobby subject. Its not quilting monthly. 

  • Member since
    July, 2014
Posted by tachyonbb on Monday, May 06, 2019 4:37 PM

The magazine industry is on life support.  Revenue from newstand sales were $5 billion 10 years ago and was under $2 billion last year. That used to be 20-25% of magazine sales (i.e. your profit margin)  Magazine subscriptions  in general are down 25% in the last five years.  At this point magazines need to look outside the box to stay afloat. Add a few major manufacturers who don't feel the need to advertise and an aging demographic for his hobby and the challenge is even greater. 

When volume 1 number 1 of this magazine came out most people thought that adult car modeling was extinct.  The black and white photographs and compelling stories connected a bunch of us together. We recognized that we were not alone.  The sharing of techniques and tips, the exemplar models that were presented and the fact that there was a community of like minded individuals provided a lot of support. I hope the magazine survives and if they have to take advertising from companies targeting old males so be it.  Most of the car magazines i subscribe to already have a significant amount of non car advertisisn. 

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Monday, May 06, 2019 6:47 PM

As long as they don't advertise dating sites or chat lines I really don't care. 60 pages is about normal. Maybe the paper is a bit thinner.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    March, 2010
  • From: Midwest
Posted by High octane on Monday, May 06, 2019 11:03 PM

For those of you that have checked the magazine racks back in the 50's, 60's, and 70's, they are a LOT different today. On some racks I can count the number of car magazines on display on one hand. Back then it would take four hands, so the industry has changed a lot over the years. I don't really care what kind of advertisers they get to keep the magazine afloat, but maybe car related ads would be nice?

High octane

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    November, 2005
  • From: Lower left side
Posted by vettecote on Saturday, May 11, 2019 1:00 PM

When they start advertizing AARP, then I might have an issue!...lol...Joe

"I never met a model I didn't want to modify!

"People, their a menace to society!" JL

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  • Member since
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Posted by MY327 on Saturday, May 11, 2019 8:50 PM
If you want the younger crowd to read your magazine, drop the oxygen machine adds. The hobby may be close to life support but knock it off.
  • Member since
    August, 2005
  • From: Nashua, New Hampshire
Posted by mrmike on Saturday, May 11, 2019 8:55 PM

Perhaps what you don't realize is that advertising dollars are hard to come by.  Advertising helps pay for the very magazine that you desire.  In a world where advertising revenue is shrinking, I welcome any and all who want to advertise in Scale Auto.  Just as long as they are a legitimate advertiser and not some run of the mill hack who is here today and gone tomorrow.

"That's Spenser with an 'S' like the poet."

Robert Urich Spenser For Hire 1985

On my bench-'67 Foose Dodge Coronet; 1969 Ford Mustang Boss 302

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  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Sunday, May 12, 2019 9:12 AM

mrmike

Perhaps what you don't realize is that advertising dollars are hard to come by.  Advertising helps pay for the very magazine that you desire.  In a world where advertising revenue is shrinking, I welcome any and all who want to advertise in Scale Auto.  Just as long as they are a legitimate advertiser and not some run of the mill hack who is here today and gone tomorrow.

 

X2. I don't really care what ads are here, as long as they are not distasteful.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    December, 2003
  • From: Nova Scotia
Posted by Bainford on Sunday, May 12, 2019 1:02 PM

mrmike

Perhaps what you don't realize is that advertising dollars are hard to come by.  Advertising helps pay for the very magazine that you desire.  In a world where advertising revenue is shrinking, I welcome any and all who want to advertise in Scale Auto.  Just as long as they are a legitimate advertiser and not some run of the mill hack who is here today and gone tomorrow.

 

This is the reality that we have to live with. Elsewhere on the forum is a discussion on the declining condition of the hobby. It may indeed be ‘on life support’, but if we wish for it to continue, the supporting dollars are going to have to come from unconventional sources. The hobby as we know it may no longer be self sustaining, though Tim’s comments above regarding the lack of advertising interest from the hobby’s major suppliers is disconcerting, and I believe short sighted on their part. The simple fact is, without these outside dollars, the ancillaries of this hobby will quickly fade, perhaps even before us aging builders are done with them.

This debate reminds me of a similar one 50 years ago that set the motorsport world in a tizzy. When the F1, Indy, and NASCAR racers starting showing up with non-automotive sponsorship, some fans were annoyed.  Especally so when the tobacco and soft drink stuff was quickly joined by breakfast cereal, laundry detergent, baking supplies, and home furnishing, oh and let’s not forget erectile dysfunction aids. But without this outside input we wouldn’t enjoy the level of racing we have throughout the years (for good or for bad, but that’s another debate).

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
       - Antoine de Saint-Exepury

Trevor

  • Member since
    March, 2010
  • From: Midwest
Posted by High octane on Sunday, May 12, 2019 3:16 PM

You are correct as back in the 90's it cost one million dollars per year to sponsor an Unlimited Hydroplane and the owners didn't care where the money came from. Ca$h is king!

IMG 20170303 0004

U 1

High octane

  • Member since
    July, 2012
Posted by TG97 on Monday, May 13, 2019 4:09 PM

Sorry, but the explanation is on pg. 42 (Your MOST wanted kits) in the second paragraph. "Of all respondents to our survey,.......3% are younger than 30."  35% are 61 or older; 76% are older than 46. Face it, we're a bunch of geezers. That's not an insult by any means, just an honest observation. We'll have to face up to geezer advertising in our lives. Take it from someone who'll be 71 next month. The Baby Boom is now the Geezer Boom.

  • Member since
    January, 2005
  • From: Canberra, Australia
Posted by aussiemuscle308 on Wednesday, May 15, 2019 4:32 AM

Bainford
the supporting dollars are going to have to come from unconventional sources.

just like motorsports when tobacco advertising was banned.

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  • Member since
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  • From: Nevada
Posted by American185 on Thursday, May 16, 2019 8:02 PM

Just to give a few a reality check....all print items are and have been on a decline for minimum of a decade now. Thank the Kindle, internet, cell phones etc. Regardless of who or what buys ad space it is only a matter of time before all or most print items become a thing of the past. Going the same way the rotary telephone did in the 90's...

'There is a special feel in an Oldsmobile, more than the luxury ride its the feeling of pride that you get inside !!!Wink'

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Friday, May 17, 2019 4:40 PM

I certainly hope not. If so my subscriptions die too. Good luck reading your digital junk when the grid goes down or your batteries die. I can still read mine by the light of my lantern.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    October, 2015
Posted by Tim Boyd on Saturday, May 18, 2019 12:58 PM

American185

Just to give a few a reality check....all print items are and have been on a decline for minimum of a decade now. Thank the Kindle, internet, cell phones etc. Regardless of who or what buys ad space it is only a matter of time before all or most print items become a thing of the past. Going the same way the rotary telephone did in the 90's...

 

Actually, thanks to its many loyal readers, Scale Auto has faired much better than most magazines during the print magazine downturn that began about 15 years ago for all the reasons listed above.   Plus the large scale closure of many hobby shops plus one of the major book store chains has had an impact. 

Still, the mag's circulation has held up much better than that of many other auto-related magazines.  Apparently model car builders do like to have a printed copy in hand.  I know I sure do!    TIM

 

  • Member since
    April, 2019
  • From: Montreal, Canada
Posted by Rockgarden on Sunday, June 09, 2019 12:20 AM

midnightprowler

I certainly hope not. If so my subscriptions die too. Good luck reading your digital junk when the grid goes down or your batteries die. I can still read mine by the light of my lantern.

 

 
hang on... I read Scale Auto on my iPad, and have been doing so since I first subscribed, about six years ago (and yes I do realize that makes me "new" around here!).  The app you use to read the magazine does not force you to be actively "on line" to read the magazine, only to download it.  I read it on the train on my way to and from work, with no network connection involved.  The only drawback, really is that the iPad has rather limited storage capacity so I can't keep back issues stored on the device, though I can always go back and re-download them when I want or need to.
 
now, all that is really to say that you need not let your subscription expire should a print option become no longer available.  I hope it helps...
  • Member since
    March, 2011
Posted by gulftarpon on Sunday, June 09, 2019 7:48 AM

That ad sadly tells us who the magazine's customer base has become.

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Sunday, June 09, 2019 8:27 AM

Rockgarden

 

 
midnightprowler

I certainly hope not. If so my subscriptions die too. Good luck reading your digital junk when the grid goes down or your batteries die. I can still read mine by the light of my lantern.

 

 

 
hang on... I read Scale Auto on my iPad, and have been doing so since I first subscribed, about six years ago (and yes I do realize that makes me "new" around here!).  The app you use to read the magazine does not force you to be actively "on line" to read the magazine, only to download it.  I read it on the train on my way to and from work, with no network connection involved.  The only drawback, really is that the iPad has rather limited storage capacity so I can't keep back issues stored on the device, though I can always go back and re-download them when I want or need to.
 
now, all that is really to say that you need not let your subscription expire should a print option become no longer available.  I hope it helps...
 

Sorry. If we lose print my sub goes. I hate reading stuff on tablets, computers and phones.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    March, 2011
Posted by gulftarpon on Sunday, June 09, 2019 3:07 PM

I buy Scale Auto every time it is published even though it is now hard to find in stores. If they go online-only, I will not pay for a subcription for that. There are far too many free online sources for that.

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Sunday, June 09, 2019 6:10 PM

Rockgarden

 

 
midnightprowler

I certainly hope not. If so my subscriptions die too. Good luck reading your digital junk when the grid goes down or your batteries die. I can still read mine by the light of my lantern.

 

 

 
hang on... I read Scale Auto on my iPad, and have been doing so since I first subscribed, about six years ago (and yes I do realize that makes me "new" around here!).  The app you use to read the magazine does not force you to be actively "on line" to read the magazine, only to download it.  I read it on the train on my way to and from work, with no network connection involved.  The only drawback, really is that the iPad has rather limited storage capacity so I can't keep back issues stored on the device, though I can always go back and re-download them when I want or need to.
 
now, all that is really to say that you need not let your subscription expire should a print option become no longer available.  I hope it helps...
 

And again, if your iPad battery dies you are not reading anything. I can read my copy by lantern light if I have to.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

  • Member since
    March, 2010
  • From: Midwest
Posted by High octane on Sunday, June 09, 2019 7:56 PM

I've been a subscriber to Scale Auto Enthusiast and Scale Auto for many years, and in our ever changing world I really don't care if the magazine takes on advertisers such as Disney World, Trojan, and Johnny Walker. Just keep the issues coming.

High octane

  • Member since
    April, 2019
  • From: Montreal, Canada
Posted by Rockgarden on Wednesday, June 12, 2019 1:34 AM

midnightprowler

If your iPad battery dies you are not reading anything. I can read my copy by lantern light if I have to.

Yes, OK, but that borders on trivial to avoid. ... And there are power outlets on the train, as a possible solution in my specific case.  I admit that I don't prefer the iPad, but I do appreciate its convenience and my not needing to find somewhere to store yet another set of magazines. 

  • Member since
    November, 2003
  • From: East Bethel, Mn
Posted by midnightprowler on Wednesday, June 12, 2019 6:48 PM

Magazines are easily stored. If a EMP hits there will be no electricity of any kinda nd. I can still read print. Electric medium can't be read. I will never be convinced that it's better.

1 Corinthians 15:51-54
1 Thessalonians 4:13-18

Ask me about Speedway Decals

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