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pamphet?

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  • Member since
    March 2010
pamphet?
Posted by smoke14 on Sunday, March 7, 2010 11:57 AM

come on scale auto,,,,,why are we spending more money to get less pages,,,which in turn means less info,less commentaries...less pics of the models we all love to build and look at!!!....geez pretty soon its not going to be much more than a pamphlet!!....ive stopped buying it and will continue to do so unless things turn around i hope others will jump on this bandwagon also,,,you used to be the number 1 rag,,,,not anymore in my opinion,,,,wake up,,,,,my two cents!!!

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  • Member since
    November 2003
Posted by jhaught on Sunday, March 7, 2010 1:03 PM

 The magazine's page count has held steady for some time now. It's not smaller. We make the size and frequency of a magazine that the hobby will support. That's the reality of magazine publishing today.

Jim Haught

  • Member since
    January 2010
Posted by highway76 on Sunday, March 7, 2010 3:26 PM

Jim, while I do not have the same opinion as smoke14, I do wonder why, of the five Kalmbach Publishing magazines I read on a very regular basis, is Scale Auto the smallest? I have heard at times it is advertising, but of the three model related magazines I read, Model Railroader is the largest averaging 110 pages (double that of SA), Finescale comes in second averaging 75-80 pages (50% more than SA), but Scale Auto only averages 58 pages per issue, and, while the other magazines fit my interests, Scale Auto is the most important to me as my modeling is mostly auto related. The other magazine for model car builders (yes I read the competition too!) usually averages 4 more pages than Scale Auto, and they still print on the 9 issue per year format, as the old Scale Auto used to, and Finescale still does. I remember the good old days where Scale Auto was at least as thick as Finescale, if not Model Railroad, and we even got cool extras like the 20th Anniversary issue with the stock car decals. Those are the only thing I've never ripped from the spine of a magazine! I would say that if you would ask most of the readers here, they would also be happy with more pages, if just the number of Finescale, and at least the 9 issue format again. Model Railroader only takes 3 of their 12 issues to equal the number of pages we get in Scale Auto for a full year!! I think most, including me, would just be happy with more for the money. The three model related magazines all have a cover price of $5.95, and Scale Auto is the smallest and has the least amount of issues! By the way, the non model related magazines I read are Trains and Classic Trains, but even the 12 issues of Trains average more pages (65) than Scale Auto.

"Failure is ALWAYS an option" - Adam Savage, Mythbusters
Moderator
  • Member since
    November 2003
Posted by jhaught on Sunday, March 7, 2010 3:59 PM

There are very few large "players" in the car-model hobby, and many of them do little or no advertising these days. That's the reality of the cutbacks in today's economy, and the big difference between then and now (other than the fact that there are simply fewer people involved in the hobby).

We can't make a bigger magazine and stay profitable. And if we're not profitable, there's no magazine at all. We run a very lean, efficient operation here, which is what it takes to operate any print title today. 

Print titles depend on advertising revenue, and that determines the size of each issue. Our title has been at 60 pages for a while now, and that probably will be the page count for the forseeable future.

Jim Haught

  • Member since
    May 2004
  • From: Charlotte, NC
Posted by ragtop63 on Monday, March 8, 2010 4:49 PM

I don't get the page count debate. It's quality, not quantity. Five or six more pages of advertising gets you no where. Sorry advertizers, but the truth hurts some times. Don't forget to add in the Contest Annual (best part of the year). I am guessing the annual is about 100 pages. So split that up between the issues you get during the year, and your good!

I like the current "Painting Special" issue, lots of practical info in there. I would like to see more articles by Steve Boutte, his work is awesome. Also very interested in the VW microbus comparo cumming up. You cant have enough VWs in my opinion!

ragtop

Ragtop is now in Charlotte! Check out my builds!

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